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Why Packaging Is Important for Branding

Traditionally, stores have a broad variety of ways to connect with customers and give them a memorable experience. As ecommerce becomes more prevalent, however, many retailers are finding that they no longer have all of the options they used to. Absent well-branded displays, personal interaction between customers and employees, and customers actually leaving their homes to shop, there are simply fewer touch points allowing stores to connect with their customer base.

In this light, it becomes startling that so many businesses are ignoring the unboxing experiences of their customers. Every company out there ships merchandise in the same boring cardboard boxes sealed with clear tape. These boxes do the job, but customers are highly unlikely to remember opening them because everyone uses them.

TrunkClub provides an illustrative example of the benefits of ditching traditional packaging. The company ships products in a custom-printed box with a handle that looks like a trunk instead, matching their brand to their shipping containers. This gives every order a unique feeling, as customers cannot wait to dive in and see what is in the trunk box this time.

The box itself is not the only way to individualize a company’s products. For example, every order from TrunkClub includes a handwritten note from a personal stylist, explaining why each included item was chosen. This creates a connection akin to that felt when a customer interacts with an employee at a traditional store, putting a face on the brand name and enticing them to go back.

Just because branded packaging is possible does not mean it should be done, so what benefit does TrunkClub derive from doing this? The answer is marketing. Sustainable brands depend on an established customer base placing multiple orders, as it is much cheaper to get prior customers to reorder than finding new customers every time. A recent survey conducted by Dotcom Distribution found that 52 percent of consumers are more likely to make repeat orders from an online merchant with unique packaging. Therefore, branded packaging increases sales.

In addition, Dotcom also discovered that consumers enjoy sharing unique unboxing experiences on social media sites such as YouTube and Facebook. This gives the company with unique packaging free positive publicity through the social network of every customer. For instance, a search for “TrunkClub unboxing” reveals thousands of blogs, images, and videos. Every one of these helps get TrunkClub’s name out there while also providing valuable back links that improve the company’s SEO performance.

At this point the benefits of a unique branded packaging experience should be obvious, but how to create one may be less so. Below are some of the most common elements of a successful branded packaging marketing campaign. You do not need to incorporate every item on this list, but it gives you somewhere to start in trying to determine what elements provide the best complement to your overall marketing strategy.

The box is the single most obvious element of a branded packaging experience. A custom box will stand out in the sea of white and brown boxes customers expect, but this is also one of the more expensive items to customize. Colored tape is a cheaper option that can have a similar effect if done correctly.

Tissue paper draws your customer into the unboxing experience by adding a layer of mystery to the process. You can further customize the experience with printed or colored paper, adding something beyond the standard paper employed by other firms.

Fillers such as Styrofoam packing peanuts, air pillows, foam inserts, and bubble wrap serve a vital protection function, but do little aesthetically and even less to promote your brand. Less common fillers such as excelsior and colored crinkle paper can make your packaging unique and memorable for the buyer.

Stickers are among the most versatile of the branded packaging elements. A branded sticker is a great way to seal tissue paper in a manner that reinforces your brand’s messaging, or it can be placed directly on the box to provide the benefits of a custom printed package for a fraction of the cost. These inexpensive items are a great way to ease into branded packaging.

Promotional materials, such as a business card granting a discount on a customer’s next order, are also a cheaper way to brand your packaging. Alternatively, the promotion could be intended for a friend of the current customer, encouraging him or her to spread your company by word of mouth.

Handwritten notes like those utilized by TrunkClub also work well by lending that personal touch that is often absent from ecommerce. Larger businesses may have a hard time scaling this method, but new start-ups can benefit greatly from it.

Every order generally includes a receipt, but that does not mean yours cannot stand out. Higher end restaurants often give you your receipt in an elegant folder to heighten your dining experience, for example.

Finally, an unexpected free gift or sample can inspire customers to sing your praises to their entire social circle, giving you business above and beyond your repeat customer. Whichever of these works best for you, you will find that branded packaging will increase your sales.

If you’re looking to improve your branding, improve customer perception of your product, and increase marketing, contact Packaging Source Inc for free quote. You can call 214-808-7664 or you can fill out our contact form by clicking here.

Latest News
Mar,2017

Why Packaging Is Important for Branding

Traditionally, stores have a broad variety of ways to connect with customers and give

read more »

Jun,2016

Custom Boxes, POP Displays, & Packaging in Grapevine & Coppell TX

If you are the owner of a business, you understand that marketing and

read more »

Oct,2015

Why Your Company / Product Needs Custom Packaging

Is your business shipping products to your clients? How unique is your packaging? If

read more »

Custom Boxes, POP Displays, & Packaging in Grapevine & Coppell TX

Custom Packaging in Coppell TXIf you are the owner of a business, you understand that marketing and branding are a crucial part of your business’s narrative. A large piece of that narrative is how you package your products and services. Packaging Source Inc specializes in packaging solutions for businesses of all sizes with customized printed boxes. We provide the selection of boxes and you give us your designs, and together we produce the best packaging solution for your business.

Using Custom Packaging to Build Your Brand in Grapevine & Coppell

Building your brand is important no matter if you own a retail store, sell at artisan fairs, or sell online. Packaging is an essential part of how you communicate with your customers whether they are located in Coppell or Grapevine or International. Packaging gives you an opportunity to grab customer’s attention and make an impression.

Using custom printed boxes is an extremely effective way of expanding your business and increasing the recognition of your brand. When your customers take home a box with your company name on it, the chances are better that they will return.

How Packaging Source Inc Works

Grapevine TX POP DisplaysWe make our custom boxes at Packaging Source Inc. If you do, you can send us your designs and we will use them for your printed boxes. If you do not have Hot Stamp plates, your first order will include a small, one-time set-up fee. Then, your plate will be stored in our file for future use. This makes creation of your next order of printed boxes simple, fast, and affordable.

Box Loads of Options

We know there are many kinds of businesses and products vary a lot. So, we have created almost 200 different sizes, colors, and finishes for you to choose from. Whether you are in the bakery business and want a custom to-go box for your pastries or a jeweler looking for tiny boxes for valuable jewelry, we have the box you need for sending your products to their destinations.

Wholesale Packaging Services for Businesses

Whether you are a new business owner of have been in your field for years, you know how difficult it can be to locate a supplier of custom printed boxes who you can rely on and afford. When you buy with Packaging Source Inc’s wholesale prices, you save money and can stay focused on the business you love.

Contact Us Today

We’re just a few miles from your Grapevine or Coppell, TX headquarters so we can meet you at your office, you can come to ours, you can give us a quick phone call at 214-808-7664, or you can simply fill out our contact form. We provide a hassle-free experience.

Latest News
Mar,2017

Why Packaging Is Important for Branding

Traditionally, stores have a broad variety of ways to connect with customers and give

read more »

Jun,2016

Custom Boxes, POP Displays, & Packaging in Grapevine & Coppell TX

If you are the owner of a business, you understand that marketing and

read more »

Oct,2015

Why Your Company / Product Needs Custom Packaging

Is your business shipping products to your clients? How unique is your packaging? If

read more »

Why Your Company / Product Needs Custom Packaging

Is your business shipping products to your clients? How unique is your packaging? If you don’t have a package that stands out, then you may be losing business.

Why Great Marketing Requires Unique Custom Packaging

Competition is fierce in the shipping industry. Most have common brown or white boxes that can get lost in the crowd. However those brand names that have flashy boxes that stand out, get noticed and are easy to pick out from the crowd. Zappos, Chegg and Amazon have boxes and brands that get noticed.

Your clients may never get the chance to stand out in a UPS building. Yet they will have many opportunities for average people to notice your packages.

* Sitting outside a dorm, house or an apartment.
* Sitting at someone’s office desk, coffee table or in someone’s kitchen.
* They can see your package on Twitter, Facebook or Instagram or they just got their package or one of their pets are playing around in the box.
* In a post office or UPS store.
* There are still other ways that customers will see your package and you want it to catch their eye, to stand out so they will remember it.

Packaging is a great marketing strategy that you can do to bring more customers to your business. It puts your brand and your website link in view of repeat customers.

Examples of Marketing Business and Unique Packaging

Noelas made a creative photo (which was viewed more than 4,000 times on Flikr) that shows a robot being built out of Amazon’s packaging. It shows how Amazon puts their country-specific link on their boxes with an arrow that directs your attention to it.

Alpha Chen portrays people who love to take photos of their animals in boxes. This is eye catching and catches the pulse beat of their customers by their love of their pets. Zappos showcases their link to their website on the boxes along with their motto.

Chegg’s shipping box is orange that draws attention to it. Their box is branded, showing off their bright colors. Once you see that it’s hard to forget it. Impressions are hard to forget.

Don’t know what McPhee is? If you see their box and catchy logo, you’ll remember it for a long time. the logo is “Freaking out the squares since 1983”. Besides being their caption, it tell the customer that it’s an established brand, all in one sentence.

Great packaging works for online marketing. On their Facebook page, Naturebox has a beautiful cover. It gets people hungry for their product. Also it shows how easy their customers can get their package.

Barkbox is another creative use of packaging and photography in action. They show their customers having fun with their products and packaging. With a name such as BarkBox, you don’t even need to add a .com.

You can use many products that advertise your package, so people notice it and remember it long after they see it. There are custom stickers and stamps that you can use. Think up a snappy name and photo. Be different and stand out from all your competitors as you attract people to your business today!

Latest News
Mar,2017

Why Packaging Is Important for Branding

Traditionally, stores have a broad variety of ways to connect with customers and give

read more »

Jun,2016

Custom Boxes, POP Displays, & Packaging in Grapevine & Coppell TX

If you are the owner of a business, you understand that marketing and

read more »

Oct,2015

Why Your Company / Product Needs Custom Packaging

Is your business shipping products to your clients? How unique is your packaging? If

read more »

Houston TX Custom Packaging & POS Displays

Houston Custom Packaging & POS Displays

Packaging Source Inc is comprised of staff of experts in the custom packaging industry and are here to help with finding the perfect custom package or POS display for your needs. We design packages and displays for your new product from the ground up, or we can revise an existing package to better suit your needs. We’re committed to providing your product/company with the package or display that conveys your brand image and SELLS!

The initial design and prototyping of the new packaging is free. Don’t worry, we can provide as many prototypes/samples as needed so your display or package is exactly what you want. Our goal is to exceed your expectations.

Contact us today at 214-808-7664 for a free quote.

Contact us today at 214-808-7664 for a free quote.

When designing your package or display we follow this process:

  • We consult with the customer to understand what they want the package/display to achieve.
  • Initial proof for your display/package design.
  • Approval of initial design.
  • Testing of product package or display.
  • Package or display design can be redesigned or revised.
  • Finished package or POS display is completely designed, approved and ready.

We also provide storage services for your packaging material. If you don’t have space for your custom packages, displays, labels etc, we will hold it in a warehouse and deliver it to you as you need it.

Contact us today at 214-808-7664 for more information on our custom packages and displays in the Houston, TX metro area. You can also fill out our contact form for a quick quote by clicking here.

Latest News
Mar,2017

Why Packaging Is Important for Branding

Traditionally, stores have a broad variety of ways to connect with customers and give

read more »

Jun,2016

Custom Boxes, POP Displays, & Packaging in Grapevine & Coppell TX

If you are the owner of a business, you understand that marketing and

read more »

Oct,2015

Why Your Company / Product Needs Custom Packaging

Is your business shipping products to your clients? How unique is your packaging? If

read more »

Arlington TX Custom Packaging & Die Cut Boxes

POP Displays & Custom Packaging in Arlington TX

At Packaging Source Inc, we understand the need for a professional look. Our customers are trying to convey a message and build a brand. Whether you’re looking for a custom package, POP display, or a corrugated box we can help your business.

Our POP displays are among the best. Some of our past clients include Ed Hardy, C-Panty, Cocktails For All, and Wolfgang Puck. For more information on how our POP displays can help your Arlington business, click here.

Why Choose Packaging Source Inc?

We are focused on service and quality. Our team works hard to provide the best customer service and make sure clients receive the exact product they want. If your company needs help in designing your custom package or display, contact us today.

Contact us by calling 214-808-7664 or fill out our contact form by clicking here. We are here to help with your Arlington business’s custom package and POS display needs. We also specialize in die cut boxes, retail packaging, labels, and protective packaging.

Latest News
Mar,2017

Why Packaging Is Important for Branding

Traditionally, stores have a broad variety of ways to connect with customers and give

read more »

Jun,2016

Custom Boxes, POP Displays, & Packaging in Grapevine & Coppell TX

If you are the owner of a business, you understand that marketing and

read more »

Oct,2015

Why Your Company / Product Needs Custom Packaging

Is your business shipping products to your clients? How unique is your packaging? If

read more »

Custom Packaging & Corrugated Boxes in Irving TX

Irving custom packaging, die cut boxes and POP displays

Irving custom packaging, die cut boxes and POP displaysWhen you want to take your business and product to the next level, invest in custom packaging. You’ll portray the brand identity and market your product the way you want. Create a higher sense of value with a custom package from Packaging Source Inc in Arlington, TX.

Our Custom Packaging & Other Services

We provide a wide array of services to help with your custom packaging needs. Listed below are just a few of the packaging and display services we provide to our Arlington customers:

Feel free to browse through our site and see some examples of previous work we’ve done. We are confident you’ll love the professional packaging and displays we create for your business.

Contact Us

We’re here to help with your Arlington custom packaging and POS display needs. Don’t hesitate to contact us for a free quote or references. We are a one-stop shop for custom packages, labels, displays and packaging material. Simply fill out our contact form or pick up the phone and call 214-808-7664. We look forward to working with you and your company.

 

Latest News
Mar,2017

Why Packaging Is Important for Branding

Traditionally, stores have a broad variety of ways to connect with customers and give

read more »

Jun,2016

Custom Boxes, POP Displays, & Packaging in Grapevine & Coppell TX

If you are the owner of a business, you understand that marketing and

read more »

Oct,2015

Why Your Company / Product Needs Custom Packaging

Is your business shipping products to your clients? How unique is your packaging? If

read more »

Fort Worth TX Custom Packaging, POP Displays, & Corrugated Packages

Packaging Source Inc provides the best in custom packaging to Fort Worth, TX. Located in the DFW Metroplex, we work closely with our customers to give their product package or display the perfect design. Let us work on your next package or display and increase your brand reputation and sales.

Contact us today at 214-808-7664 for your custom packaging needs.

Contact us today at 214-808-7664 for your custom packaging needs.

Take a look at some of our packaging products. As you can see, we provide first-class service to our customers. Whether your company needs a few POP displays or thousands of custom packages, we can help. We make the process easy.

Our mission is to bring you quality, reliability and continuous innovation in custom product packaging at a fair price. Packaging Source Inc provides a wide variety of services aimed at addressing issues our customers  face day in and day out. We are dedicated to helping your company lower the cost of procurement by improving efficiency.

Our team members work hard to build an exceptional and operationally superior supply-chain organization. Packaging Source Inc is by any measure the most customer focused in the custom packaging business, not just in Fort Worth. Being in the business for over 20 years, we are very proud to be one of the fastest growing producers of custom shipping boxes and corrugated packages in the industry.

For more information call 214-808-7664. You can also fill out our contact form by clicking here. We look forward to working with your company. We will meet with your Fort Worth company in person so you can put a face to our name.

Latest News
Mar,2017

Why Packaging Is Important for Branding

Traditionally, stores have a broad variety of ways to connect with customers and give

read more »

Jun,2016

Custom Boxes, POP Displays, & Packaging in Grapevine & Coppell TX

If you are the owner of a business, you understand that marketing and

read more »

Oct,2015

Why Your Company / Product Needs Custom Packaging

Is your business shipping products to your clients? How unique is your packaging? If

read more »

Sell More With a Custom POS Display

pos-displays

Packaging Source Inc offers help with custom POS displays, whether you need a large display, small display or something that hasn’t even been developed yet. Packaging Source Inc is your source for a custom POP display, offering an extensive product line as well as a variety of service capabilities including prototypes, design, manufacturing, inventory management, drop shipping and warehousing.

We design and build customized point of sale displays utilizing plywood, hardwoods, softwoods, MDF, particleboard, sheet metal, wire, aluminum and acrylics. We can also include your business logo and/or product logo or other digitally printed graphics as part of your custom-designed POS display. We have POP display designers who can help create a look that is completely unique for your own custom point-of-purchase display, including features such as pegboards, adjustable shelving, cabinet lighting, clothing racks, hinged or sliding doors, glass panels and rotational capability.

We have a creative design team who will work with you to customize a retail display design that is optimized to meet your needs and that will not only effectively help sell your products, but will also stay within your specific budget. At Packaging Source Inc, we also specialize in cost-effective knock-down (KD) construction for point of sale displays. Our unique KD designs can help save money by cutting down on package size, shipping and handling costs, and transportation fragility. If you prefer pre-assembled displays, we can also take care of that.

Now you no longer have to settle for stock displays that do not meet the dynamic qualities of your products. You can set your products apart from the competition by making sure you have attractive, dynamic and compelling point of sale displays. Contact Packaging Source Inc and discover how we can improve your bottom line with a custom display program.

Latest News
Mar,2017

Why Packaging Is Important for Branding

Traditionally, stores have a broad variety of ways to connect with customers and give

read more »

Jun,2016

Custom Boxes, POP Displays, & Packaging in Grapevine & Coppell TX

If you are the owner of a business, you understand that marketing and

read more »

Oct,2015

Why Your Company / Product Needs Custom Packaging

Is your business shipping products to your clients? How unique is your packaging? If

read more »

What You Need To Know About Die Cut & Custom Packaging Boxes

Many companies use Custom Packaging and Die Cut Boxes when they need to ship their products to different locations. These boxes are durable and strong, and they can be customized, which means that you can use the boxes to ship any type of product.

Die Cut and Custom Packaging Boxes
Most people use Die Cut boxes for sending mail and parcel. Cutting die is used for the boxes, and they are typically used to ship out products such as shoes, clothes and electronics. They can be cut and manufactured according to the weight, size and dimension of the product that needs to be shipped.

These boxes are also excellent to use when you want to promote a product. Also, they serve as a protective shield, and they can be folded up and reused. Many people use these boxes to ship fragile items, electronic goods and crockery, and that is because they consider the boxes to be made with the best type of packaging material.

Printed Die Cut Boxes look very appealing, and they can convey a business’s message to the public. For example, the boxes can contain info and features of a specific product that the business is mailing.

A printed custom box from Packaging Source Inc. Call 214-808-7664 for more info.

It is also worth noting that the boxes can lure potential customers when they are being used for promotional purposes. They can keep the packaging intact, while at the same time being very easy to open and close.

Custom Packaging Boxes
Custom packaging boxes are very useful for storing and packaging. The boxes can be made in a way to meet clients’ specific requirements.

Types Of Packaging Boxes
Regular Slotted: These are the most common types of custom packaging boxes, and all of the flaps are the same length. They are often used to ship small items, such as show pieces and coffee mugs.

Half Slotted: Half slotted boxes are somewhat similar to regular slotted boxes, but they only have one set of flaps. This allows a product to simply slide right into the box. They are often used to ship large and heavy items such as computers, washing machines or fridges.

Overlapping Lids: These boxes have flaps that overlap each other, and this creates a very strong bond. They are both the same length and breadth.

Packaging Source Inc is committed to providing the best customer service possible, and they offer a wide range of options when it comes to packaging boxes and materials. The company carries high quality products that meet international quality standards, and they strive to serve customers in an efficient way. If you are in need of custom boxes, then you should contact the company as soon as possible, as they have customer service reps standing by to help you.

Latest News
Mar,2017

Why Packaging Is Important for Branding

Traditionally, stores have a broad variety of ways to connect with customers and give

read more »

Jun,2016

Custom Boxes, POP Displays, & Packaging in Grapevine & Coppell TX

If you are the owner of a business, you understand that marketing and

read more »

Oct,2015

Why Your Company / Product Needs Custom Packaging

Is your business shipping products to your clients? How unique is your packaging? If

read more »

Tips for designing & creating a successful POP display

It can be a real challenge for a company to get their product onto the shelves in a store, especially with all the competition. Even if they do succeed in displaying their product and getting valuable shelf space, the edge is lost when the item is lumped together with lots of similar products from competitors.

Whether you are in Walmart or your local neighborhood store, you may have noticed that a lot of the shelves are untidy and disorganized, despite efforts by store employees.

A POP display, or point of purchase display is a way of using innovative packaging techniques to keep brand equity and keep a brand competitive. If you are a manufacturer, it’s the point at which the real persuasive selling techniques kick in, as long as your display provider is doing their job, and more and more product managers are realizing the benefits of a POP display.

Most product packaging is boring and unimaginative, as a quick look around the soap aisle at your local Walmart will demonstrate. Most of us can’t read the tiny print on the different packages and other than the colors and the logo, all the products tend to look the same.

Retail Store Shelving

Crowding products on to the shelves tends to diminish the product’s value. It may also be a big box store conspiracy to make everyone be competitive on the price by quashing brand differentiation. If your product is sitting forlornly on the shelf like a lost dog waiting to be chosen, it may be time for a change of strategy.

The POPAI shopper engagement study of 2012 points out that a customer is less likely to buy your product if you aren’t making a point of displaying it. Today’s shoppers have more choice than ever, what with private labels, premium labels and organic labels. You may be losing the battle taking place on the shelving to grab the attention of customers if you are not using in store marketing. Almost one in every six brand purchases are made when that brand is present on an in store display, according to the same 2012 study. Any product that has a low price and yet is of good quality has the potential to sell well and it is obvious that many independent manufacturers just aren’t trying hard enough. After all, there is only room for so many soap brands on the shelves. It can be extremely hard to fight the power of the big brands and you cannot always rely on primary packaging selling your product for you. Your brand equity is suffering because of the situation on the shelves at the major stores.

A small packet or bottle of soap doesn’t stand much chance of standing out, especially when most consumers are price conscious. An effective POP display is one of the best ways to get your product noticed and sold in smaller boutique stores and large retail outlets. You can really get your brand message across by using POP packaging design techniques the right way.

Attract the Sleepwalking Shopper

It’s important to attract the attention of those shoppers who are shopping on autopilot, and a good POP display will do just that. However, you also need to have your display positioned in such a way that it stands out and is noticed, and in the soap category, standing out from the rest of the brands is the key. A pallet display, such as the one on the right, forces a shopper to look at the product stacked up on it and ignore the products on the shelves, although shelf displays can still attract customers. Think big and bold, something that really grabs the attention.

You can advertise your product benefits with a good POP display, as your packaging cant really do that.

In the graphic below, the tagline and SUDAFED logo are both highly visible, and the individual packages are at basket height and to the right, allowing a shopper to easily and quickly grab one.

If you want to outperform the competition, a good POP display is the way to go and if you are ready to do that, Ravenshoe Packaging can help you. Be sure to ask about a new trend that is making packaging people excited – Ready for Retail. Once you know about this, you will want to put it in place for your products.

Instead of thinking of pop packaging as boxes, think of them as being highly persuasive selling tools and persuasive packaging is one of the most important aspects of packaging design. POP can attract a shopper, persuade them to buy your product instead of the competition and can reposition your brand and give it the boost you badly need.

Latest News
Mar,2017

Why Packaging Is Important for Branding

Traditionally, stores have a broad variety of ways to connect with customers and give

read more »

Jun,2016

Custom Boxes, POP Displays, & Packaging in Grapevine & Coppell TX

If you are the owner of a business, you understand that marketing and

read more »

Oct,2015

Why Your Company / Product Needs Custom Packaging

Is your business shipping products to your clients? How unique is your packaging? If

read more »