Why American-Made Packaging Makes Sense in Today’s Economy

With businesses facing more uncertainty than ever, smart companies are looking closer to home for their packaging needs. At Packaging Source Inc., we’ve seen firsthand how domestic manufacturing helps our clients build stronger, more reliable operations.

The Numbers Don’t Lie: Import Costs Keep Rising

The data tells a clear story about why companies are rethinking overseas packaging. By the end of 2024, American importers had paid over 260 billion U.S. dollars in trade war duties. That’s money coming straight out of business profits.

*Source: Statista U.S. Tariffs Statistics*

The Real Cost of Overseas Packaging

When you’re evaluating packaging suppliers, overseas options might look cheaper on paper. But here’s what we’ve learned after 26 years in the business: that lower price tag rarely tells the whole story.

Import delays can shut down your production line. Port congestion means your products sit in containers for weeks. Currency fluctuations turn your “great deal” into a budget nightmare. And when quality issues arise, good luck getting them fixed quickly from halfway around the world.

We’ve helped dozens of companies who came to us after dealing with these exact problems. They thought they were saving money, but ended up losing much more in delays, quality issues, and stress.

Packaging Market Growth Shows Domestic Opportunity

The numbers show why investing in American-made packaging makes business sense. The corrugated packaging market is predicted to grow from USD 297.65 billion in 2024 to USD 444.85 billion by 2034, with a CAGR of 4.10%. That’s massive growth happening right here at home.

 *Source: Towards Packaging Market Analysis 2024*

Why Our Clients Choose American Manufacturing

Speed That Matters When you work with us, your packaging gets produced right here in our facility. No waiting for ships. No customs delays. Your boxes are ready when you need them, and if changes are required, we can make them happen fast.

Quality You Can Count On We stand behind every box that leaves our facility. When you’re working with a local manufacturer, quality control isn’t a guessing game. You can visit our facility, see your packaging being made, and know exactly what you’re getting.

Cost Certainty Import tariffs change without warning. Shipping costs spike overnight. Exchange rates fluctuate daily. With domestic manufacturing, you get predictable pricing that helps you plan and budget with confidence.

Partnership, Not Just Supply When problems come up, and they always do, you need a partner who can respond quickly. We’re here to work through challenges with you, not point you to an overseas customer service center.

The Bottom Line

Choosing American-made packaging isn’t just about supporting domestic manufacturing, though we’re proud to do that. It’s about building a more reliable, responsive supply chain that helps your business succeed. We value child labor laws that protect U.S. children.

At Packaging Source Inc., we manufacture custom corrugated boxes, subscription packaging, and specialty solutions right here in our facility. We’ve built our reputation on reliable delivery, competitive pricing, and the kind of customer service that earns trust over decades.

In today’s economy, that reliability is worth more than ever. When your packaging supplier is just down the road instead of across an ocean, you sleep better at night knowing your business is protected.

Ready to learn more about how American-made packaging can strengthen your operations? Give us a call. We’d love to discuss how we can help your business run smoother and more profitably.

Comparing Packaging Source Inc vs Dallas Box Co vs Custom Boxes Hub

Why Packaging Source Inc Beats the Competition in Dallas-Fort Worth

When you’re looking for packaging solutions in the DFW area, you’ve probably come across a few names: Custom Boxes HubDallas Box Co, and us here at Packaging Source Inc. We get it – choosing the right packaging partner is a big decision. Let’s break down why we consistently outperform our competitors and why more Dallas-Fort Worth businesses trust us with their packaging needs.

The Real Difference: We’re Not Just Another Box Company

Here’s what sets us apart right from the start: we’re a distributor, not just a manufacturer. What does that mean for you? Simple. While Dallas Box Co is stuck with whatever they can produce in their facility, and Custom Boxes Hub pushes their standard products, we have access to an entire network of suppliers and manufacturers. This means better materials, more options, and often better pricing because we can source from whoever offers the best value for your specific project.

Take our recent award-winning retail packaging solutions – that recognition didn’t come from being limited to one production method. It came from having the flexibility to source the perfect materials and work with the right partners to create something truly exceptional.

Customer Service That Actually Serves Customers

Let’s talk about something that matters to every business owner: getting answers when you need them. We average 2.4 hours for quote responses and project inquiries. Not days, not “we’ll get back to you next week” – hours. Our customers tell us this responsiveness is game-changing, especially when they’re working on tight deadlines.

Compare that to Custom Boxes Hub, where you’re looking at 48 to 72 hours for a response, or Dallas Box Co, which operates on the old-school “business hours only” model. When your project is on the line, waiting days for a simple quote just isn’t acceptable.

We’ve built our customer portal so you can track your orders in real time, access your account history, and even reorder previous projects with just a few clicks. It’s the kind of technology-forward approach that makes working with us smooth and efficient.

Quality That Wins Awards

We’re proud of our 2024 Packaging Excellence Award for innovative retail display solutions, but awards don’t happen by accident. They happen because we’ve invested in the right people, processes, and partnerships. Our design team doesn’t just create packaging – they create packaging that sells products.

Our quality numbers speak for themselves: 99.2% order fulfillment accuracy and a 96.8% on-time delivery rate. When Custom Boxes Hub is hitting around 94% accuracy and Dallas Box Co is at 91%, those percentage points add up to real differences in your business operations.

Want to see some examples? Check out our portfolio of custom packaging solutions to see the kind of work that sets us apart.

Speed Without Sacrificing Quality

Standard turnaround time for most of our projects is 7 to 10 business days. Need it faster? Our rush service can get complex custom projects done in 3 to 5 business days. That’s faster than most competitors can deliver their standard products.

Dallas Box Co typically needs 10 to 14 days for standard orders, and Custom Boxes Hub is looking at 14 to 21 days. When you’re launching a new product or dealing with unexpected demand, those extra days matter.

Pricing That Makes Sense

Being a distributor gives us pricing advantages that manufacturers like Dallas Box Co simply can’t match. We’re not tied to covering the overhead of a single production facility. Instead, we can source from multiple suppliers and find the most cost-effective solution for each project.

Custom Boxes Hub might advertise lower base prices, but watch out for all those add-on charges. Need custom graphics? Extra fee. Rush order? Another fee. Design consultation? You guessed it, more fees. We include design consultation, samples, and quality assurance in our project pricing, so you know exactly what you’re paying upfront.

Check out our transparent pricing guide to see how we structure our costs.

Local Expertise with National Resources

We’re based right here in the Dallas-Fort Worth area, so we understand the local market, the logistics challenges, and the business environment. But unlike Dallas Box Co, which is limited by their local production capacity, we have access to national and international supply networks.

This combination means you get the personal service and market knowledge of a local company with the resources and capabilities of a much larger operation. We serve everyone from healthcare companies needing FDA-compliant materials to technology companies launching new products.

What Our Customers Actually Say

Numbers are great, but let’s talk about real feedback. We maintain a 4.8 out of 5.0 customer rating based on nearly 250 reviews. Custom Boxes Hub sits at 3.9, and Dallas Box Co is at 4.1. That difference reflects our commitment to going beyond just delivering boxes.

Our customers consistently mention our proactive communication, problem-solving approach, and ability to deliver exactly what was promised, when it was promised. We don’t just take orders – we partner with businesses to solve packaging challenges.

Sustainability Options That Matter

Today’s consumers care about environmental impact, and so do we. Our distributor network includes suppliers specializing in eco-friendly packaging materials, recycled content options, and biodegradable alternatives.

While Dallas Box Co is limited to traditional materials and Custom Boxes Hub offers basic sustainability options, we can source cutting-edge sustainable materials that don’t compromise on quality or presentation.

Industries We Excel In

Our experience spans multiple industries, but we particularly excel in:

Retail and Consumer Products: Our award-winning retail packaging speaks for itself. We understand shelf appeal, consumer psychology, and the importance of unboxing experiences.

Food and Beverage: We maintain all necessary certifications for food-grade packaging and understand the unique requirements of this industry.

Healthcare and Pharmaceuticals: Compliance isn’t optional in healthcare. We know the regulations and can navigate the complexities of medical device and pharmaceutical packaging.

Technology: From protective packaging for sensitive electronics to premium presentation boxes for high-end products, we’ve got the tech industry covered.

Visit our industry solutions pages to see specific examples and case studies.

Making Your Decision

Look, we could keep listing reasons why we’re better than Custom Boxes Hub and Dallas Box Co, but at the end of the day, the proof is in the projects we deliver. We’ve grown 23% year-over-year in the DFW metro not by accident, but by consistently exceeding expectations.

Whether you need a simple custom box solution or a complete packaging program for a major product launch, we have the expertise, resources, and commitment to get it right. Our project consultation process starts with understanding your specific needs, not pushing whatever we happen to have in stock.

Ready to see the difference for yourself? Contact our team for a no-obligation consultation and quote. We’ll show you exactly how we can improve your packaging while often reducing your costs.

The choice is yours, but the results speak for themselves. When Dallas-Fort Worth businesses need packaging solutions that work, they choose Packaging Source Inc.

The Top 6 Litho Label Manufacturers in Dallas-Ft. Worth, TX

My Guide to Finding the Best Litho Label Manufacturers in Dallas

After spending way too much time researching litho label options in Dallas, I’ve put together this list of companies that actually know what they’re doing. If you’re looking for high-volume label production, here’s what I found:

1. Packaging Source Inc: The Clear Winner

Website: packagingsourceinc.com

Okay, I’ll be honest: this is the only company I’d actually recommend if you need serious volume. These guys are legit manufacturers, not just middlemen with fancy websites. They do everything in house right here in Dallas, which means no weird delays or quality surprises.

What I love about them is that they’re built for the big stuff. We’re talking thousands of labels with zero drop in quality from the first to the last one. Their offset printing tech is pretty impressive: I’ve seen their work and the colors stay consistent even on massive reorders, which is huge if you’re dealing with brand standards.

The best part? They actually get it. Instead of treating your project like just another order, they’ll walk you through material choices and finishes. It’s like having a packaging consultant who also happens to run serious manufacturing equipment. No wonder they keep landing long-term clients.

2. Disc Pro Printing & Graphics

Website: discpro.com

These Houston folks will work with Dallas clients, and they do solid offset and litho work. Their design support is pretty good if you need help with the creative side. Just know they’re more of a boutique operation: great for mid size runs, but probably not your best bet if you need 50,000 labels next week.

3. The Odee Company

Website: LinkedIn

Props to these guys for sticking around since 1923: that’s saying something. They’ve got a massive 45,000 sq ft facility and can handle digital, offset, and wide format stuff. They’re reliable across the board, but from what I can tell, litho labels aren’t really their main thing. Worth a call if you need multiple services, though.

4. Victory Packaging

Website: LinkedIn

Part of a bigger national network, which sounds impressive until you realize they usually farm out the actual litho work to partners. They’re solid if you need a full packaging supply chain solution, but if you just want killer litho labels made right, you’re probably adding unnecessary middlemen to your project.

5. TQL Packaging Solutions

Website: Indeed

These guys are all about the fancy stuff—RFID, foil stamping, security labels. Pretty cool if you need specialty work. But if you’re just looking for high-quality litho labels in volume, they’re probably overkill. Think of them more for when you need labels that do tricks.

6. Metroplex Labels & Packaging

Website: IndustryNet

Family-owned and local, which I always appreciate. They’ll handle design, print, and even distribution across the Dallas-Fort Worth area. The thing is, they’re more focused on pressure-sensitive labels than the big litho runs. Perfect if you want that personal touch on smaller projects.

Why I Keep Coming Back to Packaging Source Inc

Look, I’ve tried to find reasons to recommend other companies, but here’s the thing: Packaging Source Inc is the only real manufacturer on this list. Everyone else is either outsourcing the work or focusing on different types of labels.

When you need thousands of litho labels that look identical and ship on time, you want the people who actually run the machines, not the people who know a guy who knows a guy. Plus, they’re local, they understand the urgency that comes with big campaigns, and they won’t treat your project like a commodity.

If you’re planning any serious litho label production in Dallas, honestly just call them first. You’ll probably save yourself a lot of time and headaches.

This guide is brought to you by Sam Page, a tech writer and entrepreneur.

Why Choose Flexible Packaging?

Why Choose Flexible Packaging?

 

Deciding the right packaging for your product is not a simple task. This task can seem overwhelming for consumer packaged goods, manufacturers, and contract packagers. It can feel like a bunch of options are thrown at you, and you don’t even know where to begin.

 

Flexible packaging film is a great option for many product packaging needs.

 

Flexible packaging is one of the fastest growing packaging types and is more sustainable than other packaging options. Products that are made with flexible packaging have not only made a difference with product waste, but also in the lives of consumers.

 

Table of Contents:

 

What is Flexible Packaging?

Flexible Packaging is a type of product packaging that can be shaped and changed. It can be reused, easily opened, resealed, and is lightweight and more cost-efficient. It requires less energy and fossil fuels to manufacture flexible product packaging, making it more sustainable than other types of packaging materials. Examples of flexible packaging include bags, pouches, shrink films, tubes, sleeves, and carded packaging.

Why Flexible Packaging is Important?

There are many benefits of using flexible packaging materials for your product packaging compared to other types of packaging materials.

 

Benefits include:

  • Extended product shelf life
  • Lightweight
  • Cost-efficiency
  • Lower shipping costs
  • Minimal material used
  • Less consumer waste

 

Utilizing flexible packaging lessens our carbon footprint. Because products, especially food, can be resealed, the shelf life is extended and less waste is produced. Compared to other types of packaging materials, flexible packaging is more environmentally friendly.

 

What You Should Know About Flexible Packaging

A reverse-print method is used for flexible packaging. The product packaging design is printed between laminated materials, protecting the ink. Products, especially food, are protected from the ink. Other types of printing on flexible packaging include flexography, digital printing, rotogravure, and lithography.

How to Choose the Right Packaging Type

When determining which packaging type is best for your product, there are some things to take into consideration. Follow these steps to find which packaging material you should use.

  1. Product type – Think about what type of product you want to package.
  2. Packaging Dimensions – Consider the size, weight, and shape of your product. Note any specifics that need to be accounted for when packaging.
  3. How Much Is Flex Packaging? – What is your budget for packaging? Rigid packaging tends to be more expensive, while flexible packaging is more cost-efficient.
  4. Envision your packaging – Decide how you want your product packaged in both flexible film and rigid packaging options. There are many types of both packaging materials. Would your product fit best in a pouch, can, box, bag, etc.?
  5. Compare packaging – Ask yourself which packaging type your design would look best on and function most efficiently.
  6. Shipping – Consider how your product will be shipped and how many people will handle it.
  7. Find a pro – Contact a packaging specialist at PSI.

 

The best way to select the appropriate packaging material for your product is to contact a professional. They are there for that reason. They can guide you through the process and help you envision the final packaging better.

 

Flexible Packaging vs Rigid Packaging

Flexible Packaging:

  • Uses less material
  • Can be shaped and changed
  • Lightweight
  • Durable, can return back to original shape
  • Reusable
  • Resealable
  • Sustainable
  • Customizable

Examples of flexible packaging include bags, sleeves, tubes, and pouches.

 

Rigid Packaging:

  • Uses more material
  • Cannot be shaped and changed easily
  • Heavier
  • Less durable, can dent and break
  • Protective against outside environment
  • Costs more to customize
  • Easier to store

Examples of rigid packaging include cans, plastic boxes, glass containers, and cardboard.

 

Final Recap

When looking at types of packaging materials, it is worth noting that flexible packaging and flexible film have increased in popularity over the past few years. One major reason this has happened is because of its higher sustainability compared to rigid packaging. Less consumer waste is produced by flexible packaging because of extended shelf lifes and smaller amounts of packaging material used.

 

To find out if your product should be packaged in flexible packaging film, contact a specialist. PSI is a flexible packaging manufacturer and can help with your product packaging supply needs. PSI also offers custom product packaging for flexible packaging and flexible film materials.

 

 

Frequently Asked Questions

Got questions? We’ve got answers.

What are examples of flexible packaging?

Products that are packaged in flexible packaging and flexible film include:

  • Bags – Paper, non-woven, plastic, courier, and biodegradable
  • Adhesive tapes
  • Bubble wrap and air bubble pouches
  • Foam
  • Films
  • Foil
  • Corrugated roll
  • Pouches

 

What are the advantages vs disadvantages of flexible packaging?

Advantages

  • Extended shelf life of products
  • More sustainable than other packaging options
  • Lightweight
  • Cost-efficient
  • Durable and can be reshaped and reformed

 

Disadvantages

  • Technological changes and innovation struggles
  • It’s more sustainable but still not great for the environment
  • Less protective
  • Not as easy to store
  • Requires highly skilled employees to operate machinery

 

 

Is flexible packaging sustainable?

The Flexible Packaging Association has supported sustainability efforts through use of flexible packaging. Flexible packaging manufacturing uses less fossil fuels and water and emits less greenhouse gases. More products packaged in flexible packaging materials can be transported at once, lowering shipping and transportation emissions. Flexible packaging extends the shelf life of many products, reducing the amount of food waste with perishable products.

 

Overall, flexible packaging is more sustainable than rigid packaging. While it is not completely eco-friendly yet, using flexible packaging materials such as bio-polymers and plant-based plastics are a big step in that direction.

 

What is flexible packaging made out of?

Flexible packaging can be made out of any of the following materials:

  • Polyester
  • High Density Polythene / polyethylene (HDPE)
  • Low Density Polythene / polyethylene (LDPE)
  • Polyethylene Terephthalate (PET, PETE)
  • Polypropylene (PP)
  • Polyolefin (POF)
  • Polyvinyl Chloride (PVC, Vinyl)
  • Paper
  • Metalized film
  • Release-coated films
  • Anti-static films
  • Conductive films
  • Nylon films
  • Cellophane
  • PLA (polylactic acid)
  • Biodegradable PE
  • Biodegradable laminations
  • Multi-layer adhesive laminations

What are different types of packaging materials?

Packaging materials can be divided into two categories: flexible and rigid. Flexible packaging can be shaped and changed and does not dent or deform easily. Rigid packaging is known for being protective, but heavier. Both flexible and rigid packaging can be coupled with protective packaging, like styrofoam and bubble wrap.

Why Texas Businesses Need POP Displays

Why Texas Businesses Need Point-of-Purchase (POP) Displays

 

Many small businesses and marketing professionals are constantly thinking of strategic ways to attract their target customer and stand out among competing products. Each day it seems as if a new product is hitting the shelfs, making the pool of competition bigger. Constantly those dealing with this problem ask, “how can I create a memorable interaction between my product and my customer?”

An enticing way to make your product stand out and create an interactive experience with potential customer is a Point-of-Purchase (POP) Display. These designer retail solutions can help you stand out among your competition, but also allow your customer to engage with your product.

This article will go over the POP display by looking at what it is, the effectiveness, different types of packaging products, how to order POP displays, and finally some frequently asked questions.

 

Table of Contents:

∙      What Is A Point-of-Purchase (POP) Display?

∙      Point-of-Purchase Displays Effectiveness

∙      Different Types of Packaging Products

∙      How to order POP Displays

∙      Frequently Asked Questions

 

 

 

What Is A Point-of-Purchase (POP) Display?

Also known as point-of-sale displays or retail display, this marketing tactic places printed displays near relevant items and where customers make purchasing decisions. They stand out to draw in the attention of the customer, promoting the good and generating sales.

 These displays often appear at the front of the store or in the middle of the aisle, however they can also be near checkout for impulse buy items. Clothing brands also use them throughout stores to promote specific items.

The primary goal is the create a memorable interaction, rather than having the product down in the sea of other items being sold, they can appear in a physical display that puts them a step ahead of competitors.

 

Point-of-Purchase Displays Effectiveness

 

Now, you may be thinking, “how can I trust that these big displays will attract more customers and generate revenue?” Well look at the numbers:

By having these two important factors of in-store purchases and attracting attention, we can convince our consumer to buy our product. The large displays gain exposure and facilitate purchases because most purchase decisions happen in store. Our consumer sees the product and display and the seed of consumer interest is planted.

 

Different Types of Packaging Products

Point-of-Purchase displays cause a big splash in a world where standing out is important. Small businesses are in a game of survival of the fittest, by using these marketing tactics you are staying a step ahead of competitors. To attract the customer, brands have to “pop out” and POP displays do just that.

Now, POP displays are a highly effective choice to help bring emphasis to particular products, however there are also other printed retail products that can help facilitate consumer purchase. Some of these useful and effective tactics include:

∙      Protective Packaging

∙      Retail Packaging

∙      Packaging Labels

∙      Custom box Designs

∙      Printed Boxes

∙      Presentation Boxes

∙      Mailer Boxes

∙      Folding Cartons

 

How to order POP Displays

Ready to draw in your customer in an effective and exiting way? The process is simple. To order your brands Point-of-Purchase display, contact us at info@packagingsourceinc.com or call us at (214)-808-7664. Businesses in the Dallas area can also visit us in store at 2601 Network Boulevard, Suite 440, Frisco, TX 75034.

After that just tell us what you’re looking for and we can help design and develop a custom display that will attract your customer and help you compete against competitors.

 

Conclusion

Point-of-Purchase displays are an exciting way to attract your target audience. The standout and have proven effective in the eyes of consumers. By utilizing this marketing tactic, your product is not drowning the sea of goods that fill stores.

By contact Packaging Source Inc., we can help you design the perfect display for your product.

 

 

 

Frequently Asked Questions About Point-of-Purchase Displays

 

What does point of purchase mean?

Point-of-purchase is referring to putting marketing in the place where customers are doing their physical retail shopping. The goal is to offer something unexpected to capture a customer’s attention to drive sales of a particular product.

Why is point-of-purchase important?

POP displays are important because in order to generate sales, many products rely on attracting their customer. By having an effective point-of-purchase display for your product, your products can stand out from the standard shelf displays.

 

What does POS mean in marketing?

POS means point-of-sale. This is when customers purchase the product, typically at a cash register, however it can also refer to any display that happens in the physical store space.

What are the 4 basic types of displays?

The four basic types of displays are the ones that feature one item, similar products, related products, or a cross mix of items.

 

Should I purchase online or find a packaging printer near me?

Whatever works best for you! You can contact us via email or phone. We also have a store located in DFW, North Texas, for in-person consultation. In person or online, we can provide the best service possible. Our goal is to make the customer happy, and we work hard to follow through with your design ideas.

 

 

Get More Sales With Printed Presentation Boxes

Get More Sales Through Printed Presentation

Estimated Read Time: 5 minutes
Article Summary: Custom printed packaging helps local businesses boost sales by drawing customers’ attention through eye-catching, branded presentation. In a post-COVID world where online sales have surged, many small vendors need ways to reconnect with physical shoppers. Printed boxes and point-of-purchase displays (like countertop and floor displays) offer a visual way to communicate brand identity and product appeal. These packages support every stage of the customer journey—from creating awareness to encouraging trial and adoption. They’re also versatile, used for retail, mailers, and subscription boxes. By working with local print shops, businesses can create custom packaging that’s both impactful and cost-effective.

Local businesses and small merchants within Texas often have questions about how to draw the attention of potential customers in order to sell their wares. With sales shifting heavily to the digital marketplace during the COVID-19 pandemic, many vendors have lost touch with creating customer conversion through physical sales. 

 

An answer to their issue is through visual engagement. Much like retail, the key to engaging with consumers is a consistent message and representation of your products throughout the purchasing process. How your products look, what your products do, and how your customers relate to the product are all factors in the sales conversion process. 

 

If you have ever bought items in a retail setting, you’ve seen products presented in different forms. The package that the product comes in, a display holding countertop products, and even buildable die-cut floor displays. Drawing the eye of a potential customer in the real world means winning a competition of multiple factors and products that can impede successful sales. 

 

Table of Contents:

 

  • What are Custom Printed Boxes?
  • Effectiveness of Custom Packaging
  • Different Types of Printing Boxes
  • How to Order Printed Boxes
  • Frequently Asked Questions

 

 

What are Custom Printed Boxes?

 

Custom printed boxes are self-contained units that function as both packaging for the particular product, as well as a visual representation of the brand and its identity. Imagine the counter of a convenience store; everything from candies and snacks to cigarette lighters and other smoking adjacent items have their own spaces marked by the branded packaging that holds that product. 

 

Custom printed boxes are designed to attract the eye of the consumer through a multitude of different parameters. These include target demographics, location, and size of the product and packaging, as well as a likeness to adjacent products. 

 

Attracting the eye of a potential customer while representing brand presence through custom box design is also useful for showcasing local business affiliations. For instance, local businesses in the Dallas – Fort Worth area can emblazon custom boxes with logos and addresses in the form of printed boxes for wholesale shipping and custom mailers.

 

As an example, look to businesses like Amazon and Hello Fresh. Their product boxes serve as a display of their brand identity through logo and association while showcasing websites, locations, and social media presence. The branding is consistent throughout and the packaging is optimized for instant identification. 

 

Effectiveness of Custom Packaging

 

There are 5 stages in the customer adoption process: awareness, interest, evaluation, trial, and adoption. Custom retail packaging and POP displays can help to cover the awareness and interest steps, while the product itself is presented immediately to be evaluated, trialed, and decided upon. 

 

Drawing attention to your products

 

  • Customers are more likely to purchase items that engage with them visually.
  • Effective placement of Point of Purchase displays draw in up to 13% of in-store eye fixations.
  • Instant call to action with option of in-person experience and purchase.

 

Different Types of Printed Packaging

 

Printed boxes and packaging are a mainstay option for small business shipping, but they aren’t the only way that custom box design can be utilized. Presentation boxes and point-of-purchase displays are easy and cost effective methods to accentuate products in the retail market. Shipping needs can be achieved through retail packaging, custom mailer boxes for subscription services, and more:

 

 

How to order Printed Boxes

 

Ordering printed boxes for local businesses based in Dallas and Fort Worth is easy. There are many custom printed box merchants based in the DFW area who can meet your needs for retail packaging and displays. 

 

  1. Design your logo and brand assets along a consistent presentation and message
  2. Determine what size box, materials, and what quantities will fill your needs
  3. Apply graphics to fit to the packaging dimensions
  4. Order a sample to ensure that you are going to be happy with the final product before mass production
  5. Place your order

 

Final Recap

 

By utilizing custom printed packaging local businesses are granted unique benefits. Customer conversions that are heavily favored by retailers have become available to companies who ship products. 

 

The power of custom printed box design and point-of-purchase displays can help to tap greater potential in customer engagement and brand recognition. Utilizing these methods, businesses can incorporate their existing products and promotions to reach new levels of conversion.

 

Frequently Asked Questions

 

How to design a box? Continue reading “Get More Sales With Printed Presentation Boxes” »

How To Redesign Your Product Packaging

Your average supermarket carries anywhere between 15,000 and 60,000 individual products and the most people will wander through these fluorescent lit halls of consumerism is once a week and come away with at maximum 30 or 40 items.

The ecommerce environment is just as crowded, with the global B2C market topping $1 trillion for the first time in 2012. Simply typing the word ‘books’ into Amazon will yield you over 44 million search results.

While the internet has provided a potential customer base of millions for even the smallest of local businesses, the flip-side is that these businesses are elevated into a global marketplace. You may have been the only supplier of real ales in your local area, but as soon as your ecommerce site goes live you become one of the thousands and thousands of real ale companies operating around the world.

This kind of competitive environment necessitates the need for smart packaging design that both stands out from the crowd and communicates a deeper message of value about the product to potential consumers.

One of the biggest problems for established brands is the precarious balancing act of maintaining your coherence and focus as a brand while still allowing room for growth, change and modification. No brand is ever perfect and there is always likely to be people that you could appeal to more or an aspect of your message that needs to be amplified.

A risky area for any business is when the realization dawns that their current packaging is not doing as well as it should and that there is a need for a substantial redesign. If you do it well your brand will seem to have been rejuvenated with a new energy and emphasis, but get it wrong and the consequences can be extreme.

So before we get down to the nitty-gritty of how to do a successful packaging redesign, we should start off with a cautionary tale of just how extreme the effects of a poorly received redesign can be.

The Terrible Tale of the Tropicana Redesign

In 2009 Tropicana embarked on what quickly went down in recent history as a spectacularly ill-conceived product redesign, which resulted in its sales dropping by 20% and the company losing millions of dollars.

It may be surprising to some that consumers would react that negatively to a change of packaging,bombarding the company with negativity by email and social media, but that is just to underestimate the attachment people form with their favourite brands.

So just what went wrong? As it turns out, just about everything about this redesign was ill-conceived. The brand name text on the front was upside down and far less immediately noticeable, meaning that consumers had to invest a lot more time and concentration and were unlikely to have that immediate connection. The tone of voice was weird and the typography gave of the air of trying to be hip but coming off cold and corporate. The old image of a ripe, juicy orange was replaced with a stock photo of a glass of indiscriminate orange juice and the old slogan of “why does Tropicana taste so good?” is replaced with the strange sounding “drink in the spirit of the morning.”

The tide of negative reaction caused Tropicana and its parent company PepsiCo to stop the shelf the whole redesign, issue an embarrassing retraction and slink off into the corner to lick its wounds.

Pulling Off a Successful Packaging Redesign

So now we know how not to do a successful package redesign, we can turn our attention to how to successfully reinvigorate your brand while retaining a deep rooted sense of identity. Some examples of the kind of measurable success that a well thought out and implemented redesign can bring to your company are:

The first thing you are going to have to do is to let go of any unhealthy sentimentality you might have about the past and accept the bold possibilities of the future.

The second thing of upmost importance to keep in the forefront of your mind is that you have a core group of loyal customers that you absolutely must not lose. This is the biggest problem that Tropicana ran into, because not only did they not gain many new customers but they actually began to lose customers. The ultimate package redesign will not only entice new customers but will excite these loyal customers as well.

With these two factors in mind, the next thing you are going to have to turn your mind to.

Why Do You Need to Redesign Your Packaging?

Different companies and different brands are going to have different reasons for initiating a packaging redesign. It is important to establish at the start what is driving your need for a redesign, which may be one of the following:

  • Your product has changed in a way that necessitates new packaging
  • You need visual unification between different, previously distinct products
  • Your recent business performance has changed
  • New government regulations or requirements
  • Your expanding into new markets
  • Customer insights and surveys shows that your message or appearance is dated or out of touch with your core customer base or target group

Determining early on why you need to do the redesign in the first place will save a lot of Tropicana-like pain further on down the line.

Evolution or Revolution?

Once you have the reason why you are going to have to redesign your packaging, the next thing you are going to have to figure just how drastic a change you are aiming for. It comes down to the difference between instigating revolution or taking a few steps forward in evolution.

A revolutionary change means that your packaging will be a radically different beast to what it was like before, which opens you to the risk of detaching the emotional connection your core customer base has with your product (and maybe they won’t be able to recognise them on shelves).

Evolutionary change on the other hand, implies that you are simply shedding the parts of your current design that aren’t working and emphasising the parts that are working. Most of the time, you are going to want to be aiming for is evolutionary change because you want to improve the delivery of your brand message rather than simply starting again from scratch.

Undoubtedly, some situations and business climates are going to call for a revolutionary change of focus and root and branch change, but most of the time it is not going to be the whole of the your design that is the problem.

Important Things to Remember

While the actual mechanics of each individual package redesign process will depend on a number of factors that are specific to your product range, your previous design, your core and target demographics and the message you want to emphasize, there are a number of important things that you would do well to remember.

The biggest potential stumbling blocks you could face in this process are:

  • A lack of certainty which leads you to make changes that are too small and inconsequential to matter to consumers or warrant the time and effort put in
  • Making changes that are too big and result in a damaging disconnect between your product and consumers
  • Succumbing too much to “design by committee” or making decisions based on fear or the privileging of personal opinion over verifiable information and objective goals
  • Not understanding how consumers interact with your brand before you start and making decisions which have a negative effect on this
  • Instituting changes because everyone else in your industry is and simply playing follow the leader rather than taking the process seriously

The opportunities for those that get their redesign right are the prizes that come from the successful evolution of their brand, with new possibilities blooming forth, new customers discovering the benefits and a whole gaggle of new avenues for the company to travel down.

Do you have any other golden rules for achieving the tricky feat of a successful package redesign? Can you think of any big successes or failures that would serve as useful examples?

Grocery Displays Targeting Male Shoppers

Research has recently shown that more men are doing the grocery shopping, according to The Wall Street Journal. In an attempt to boost sales, food companies such as General Mills and Kraft are reevaluating their packaging. Yogurts, coffees, packaged foods and other products will feature darker colors and catchy words that aim to target male shoppers. This shift in visual packaging may call for a reconfiguration of food merchandising for grocers who are also willing to delve into this experiment.

Darken the look
The first cue to take from food companies is to adopt darker colors. Look into fixtures that have a more “manly” feel and figure out a good place for them. The Mobile 5-Tier Z-Fixture Merchandiser is a great item that’s smaller and easy to move. Consider highlighting the arrival of the new packaging by filling the vessel with them. Additionally, take a look at some Expressly HUBERT® Synthetic Chalkboard Sign Panels, which will help set the darker, more masculine atmosphere.

Spread the items
It may be tempting to bring as much attention to the new products as possible by placing them all together. However, this may likely lead consumers to explore the section and not take the time to walk through the rest of the store. By having a small fixture that highlights the new items, customers are aware of the change and are encouraged to search for them. The downside to the highlight fixture may be how accessible it is. Be prepared to stock the display regularly as customers come through.

Revisit your merchandising
The Wall Street Journal also stated that it won’t just be the look of the packaging that changes, it will also be the size. This results in a reevaluation of merchandising, especially feature displays where size and color have already been configured. If you can determine when the shipment is set to arrive, you may want to set aside a few hours on the day the shipment comes in and incorporate the new items into your feature. Bring as much attention to these products as possible so that consumers are well aware of their presence and will gain interest in them.

This change in packaging is sure to garner plenty of attention from consumers. It also provides more product for grocers and their staff to work with. The introduction of these items can be a fun change for retailers and shoppers alike.

Tips for designing & creating a successful POP display

It can be a real challenge for a company to get their product onto the shelves in a store, especially with all the competition. Even if they do succeed in displaying their product and getting valuable shelf space, the edge is lost when the item is lumped together with lots of similar products from competitors.

Whether you are in Walmart or your local neighborhood store, you may have noticed that a lot of the shelves are untidy and disorganized, despite efforts by store employees.

A POP Display, or point of purchase display is a way of using innovative packaging techniques to keep brand equity and keep a brand competitive. If you are a manufacturer, it’s the point at which the real persuasive selling techniques kick in, as long as your display provider is doing their job, and more and more product managers are realizing the benefits of a POP display.

Most product packaging is boring and unimaginative, as a quick look around the soap aisle at your local Walmart will demonstrate. Most of us can’t read the tiny print on the different packages and other than the colors and the logo, all the products tend to look the same.

Retail Store Shelving

Crowding products on to the shelves tends to diminish the product’s value. It may also be a big box store conspiracy to make everyone be competitive on the price by quashing brand differentiation. If your product is sitting forlornly on the shelf like a lost dog waiting to be chosen, it may be time for a change of strategy.

The POPAI shopper engagement study of 2012 points out that a customer is less likely to buy your product if you aren’t making a point of displaying it. Today’s shoppers have more choice than ever, what with private labels, premium labels and organic labels. You may be losing the battle taking place on the shelving to grab the attention of customers if you are not using in store marketing. Almost one in every six brand purchases are made when that brand is present on an in store display, according to the same 2012 study. Any product that has a low price and yet is of good quality has the potential to sell well and it is obvious that many independent manufacturers just aren’t trying hard enough. After all, there is only room for so many soap brands on the shelves. It can be extremely hard to fight the power of the big brands and you cannot always rely on primary packaging selling your product for you. Your brand equity is suffering because of the situation on the shelves at the major stores.

A small packet or bottle of soap doesn’t stand much chance of standing out, especially when most consumers are price conscious. An effective POP display is one of the best ways to get your product noticed and sold in smaller boutique stores and large retail outlets. You can really get your brand message across by using POP packaging design techniques the right way.

Attract the Sleepwalking Shopper

It’s important to attract the attention of those shoppers who are shopping on autopilot, and a good POP display will do just that. However, you also need to have your display positioned in such a way that it stands out and is noticed, and in the soap category, standing out from the rest of the brands is the key. A pallet display, such as the one on the right, forces a shopper to look at the product stacked up on it and ignore the products on the shelves, although shelf displays can still attract customers. Think big and bold, something that really grabs the attention.

You can advertise your product benefits with a good POP display, as your packaging cant really do that.

In the graphic below, the tagline and SUDAFED logo are both highly visible, and the individual packages are at basket height and to the right, allowing a shopper to easily and quickly grab one.

If you want to outperform the competition, a good POP display is the way to go and if you are ready to do that, Ravenshoe Packaging can help you. Be sure to ask about a new trend that is making packaging people excited – Ready for Retail. Once you know about this, you will want to put it in place for your products.

Instead of thinking of pop packaging as boxes, think of them as being highly persuasive selling tools and persuasive packaging is one of the most important aspects of packaging design. POP can attract a shopper, persuade them to buy your product instead of the competition and can reposition your brand and give it the boost you badly need.

Sell More With A Custom POP Display

Article Summary: Packaging Source Inc. specializes in fully customized point-of-sale (POS) displays tailored to your business needs and budget. They offer end-to-end services including design, prototyping, manufacturing, inventory management, and shipping. Using materials like wood, metal, and acrylic, they create unique displays with features such as lighting, shelving, glass panels, and more. Options include knock-down (KD) designs for cost-effective shipping or pre-assembled displays. Their expert team ensures each display highlights your brand and products effectively, helping you stand out from competitors and boost sales.

Packaging Source Inc offers help with custom POS displays, whether you need a large display, small display or something that hasn’t even been developed yet. Packaging Source Inc is your source for a custom POP display, offering an extensive product line as well as a variety of service capabilities including prototypes, design, manufacturing, inventory management, drop shipping and warehousing.

We design and build customized point of sale displays utilizing plywood, hardwoods, softwoods, MDF, particleboard, sheet metal, wire, aluminum and acrylics. We can also include your business logo and/or product logo or other digitally printed graphics as part of your custom-designed POS display. We have POP display designers who can help create a look that is completely unique for your own custom point-of-purchase display, including features such as pegboards, adjustable shelving, cabinet lighting, clothing racks, hinged or sliding doors, glass panels and rotational capability.

We have a creative design team who will work with you to customize a retail display design that is optimized to meet your needs and that will not only effectively help sell your products, but will also stay within your specific budget. At Packaging Source Inc, we also specialize in cost-effective knock-down (KD) construction for point of sale displays. Our unique KD designs can help save money by cutting down on package size, shipping and handling costs, and transportation fragility. If you prefer pre-assembled displays, we can also take care of that.

Now you no longer have to settle for stock displays that do not meet the dynamic qualities of your products. You can set your products apart from the competition by making sure you have attractive, dynamic and compelling point of sale displays. Contact Packaging Source Inc and discover how we can improve your bottom line with a custom display program.