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Last updated November 10, 2026. We review this article every six months, so the next review is May 2027.
A custom point-of-purchase (POP) display is built around one product and one store setting. It holds the right amount of stock, carries your branding and fits the space the retailer is willing to give you. A stock display can’t do all three at once, which is why brands that care about how they show up on the floor tend to go custom.
We design and build displays in corrugated, plywood, hardwood, MDF, sheet metal, wire, aluminum and acrylic, and we can take a project from design and prototype through manufacturing, inventory, drop shipping and warehousing.
Do displays actually move product?
Usually, but the size of the effect varies a lot by product, placement and price. Here’s what the published studies reported, with the caveat that they measure different things and aren’t directly comparable.
It doesn’t always work. One in-store experiment found no change in relative sales for a dishwashing liquid when a cheaper competitor sat nearby. A display needs to give shoppers a reason, not just a place to look.
Choosing a material
| Material | Life span | Best for | Watch out for |
|---|---|---|---|
| Corrugated | Short to medium term | Promotions, seasonal programs, new launches | Not built for years of use or heavy loads |
| Wood (plywood, hardwood, MDF) | Long term | Permanent fixtures, premium looks | Weight and shipping cost |
| Metal and wire | Long term | Heavy or bulky products, high-traffic aisles | Finish and edges; can feel industrial |
| Acrylic | Medium to long term | Small, high-value items, lighting and glass effects | Scratches show; cost per unit is higher |
Features worth asking about
Depending on the product, a display can include pegboard, adjustable shelving, cabinet lighting, clothing racks, hinged or sliding doors, glass panels and rotating bases. Each one adds cost, so start with what actually helps shoppers see and reach the product. Our design team will usually push back on features that don’t earn their place.
Shipping matters as much as looks. Knock-down (KD) construction ships flat, which cuts freight cost and damage, and the store or a merchandiser assembles it. Pre-assembled displays cost more to ship but save labor on the floor. Ask the retailer which they prefer before you decide.
Questions we hear a lot
What is a custom POP display?
It’s a display designed and built for a specific product and retail setting, as opposed to a stock fixture. It can stand on the floor, sit on a counter or mount on a shelf.
Should I choose corrugated or wood?
Choose corrugated for temporary programs and tight budgets. Choose wood or metal when the display needs to last years or hold heavy product.
Do you handle shipping and storage?
Yes. We offer prototypes, manufacturing, inventory management, drop shipping and warehousing, so displays can go straight to stores.
How do I start?
Send us your product dimensions, where the display will sit, your quantity and your target date. Call 214-808-7664 or use the contact page.
More: POP displays · floor displays · counter-top displays · how to design a POP display that sells